FirstTeam announces a partnership with Zillow Preview, which is a new way to bring pre-market home listings into the open and earlier in the listing process.
As part of joining the platform, FirstTeam agents are able to publicly pre-market their listings on Zillow and Trulia before they go active in accordance with local MLS policies. This has the capability to reach millions of buyers at the earliest stage of interest and giving consumers access to listings that were not distributed before.
“At FirstTeam, we’ve always believed in getting the most eyeballs on our listings when we represent our clients. Doing this deal with Zillow was a no-brainer. Zillow Preview gives our agents access to more exposure than any other platform out there. When they asked us to be one of their affiliate brokers, the answer was obvious.
“Zillow Preview gives our team access to millions of highly engaged buyers on the largest real estate platform in the country, reinforcing our commitment to independence and to putting our agents first.
“In this rapidly changing market, independence is a competitive advantage, allowing our agents to move faster, win more business, and giving us a powerful edge in recruiting and retention.”
Michele Harrington, CEO, FirstTeam
FirstTeam’s partnership allows Zillow Preview to give a differentiated way to help its agents win listings as it offers sellers public exposure of their pre-market listings on the largest online real estate marketplace in the US, for context an average of 235 million unique monthly users.
“Zillow Preview gives agents a clear advantage: more eyes on their listings earlier, the ability to build momentum before a home officially goes live. We believe in an open, transparent market that puts consumers and agents first — FirstTeam embodies that thinking, and this partnership reflects it.”
Errol Samuelson, Chief Industry Development Officer, Zillow
It’s reported that 70% of buyers and sellers are using Zillow at some point in their journey and being part of Zillow Preview provides opportunities for agents and their clients.
